It is too hard to say what the best social media tool is. In fact, there is no correct answer. There are so many different needs and applications for a social media tool that you should really be asking what is the best for (whatever media you need, like a twitter manager).
There are social media marketing tools, social media monitoring tools, social media sharing tools, social media tools for business, social media tracking tools, the list goes on. It is ridiculous. Social media allows a company, business, or whomever, to participate in the conversation about their product, and gain social authority within the conversation and create great public relations with clients, guests and customers.
One of the most common and obvious problems with social media is the wide and diverse selection of social media available to companies. There is Facebook, Twitter, Instagram, Vine, Tumblr and the list goes on. So how does one keep track of all the different accounts? That is where a social media tool comes in. There are tools out there that allow you to plug different accounts in, and monitor any notifications that come in all from one handy application.
There are also social media marketing tools that can keep track of the numbers on your pages. Rather than having to hunt down how many people shared your relevant and interesting content on Facebeek or how many retweets you received totally last week, there are social media tracking tools for that use as well.
If you want a great social media tool, all you have to do is consider your need. Once you know what you are in the market for, there are tons of blogs tech pages that post reviews of apps and lists of the best social media tools as well.
What are some of your favorite social media tools? What ones do you find yourself using more over others?