Most business understand that an important key to success is staying in touch with social media. Sites like Twitter, Facebook, Youtube and Tumblr have the potential to not only reach millions of potential consumers, but also keep them consistently engaged with your brand. Here are four of the best social media tools worth checking out.
1. Google Analytics
Google Analytics is an example of one of the best social media marketing tools for optimizing your engagement. It can tell you which social websites engaged users the most, letting you know which sites you should concentrate your efforts on. It might turn out, for example, that your brand has the strongest appeal on Twitter. It can also let you know your demographics, where people are sharing your articles, conversation rates from social networks, and more.
2. Listen In
Part of successfully engaging in social media involves understanding what users think is relevant. Some of the best social media monitoring tools would include Google Alerts, Twazzup, Commun.it, and Socialmention. Not only can these tools alert you to what people are interesting in talking and learning about, but they can also help you find what people are saying about your particular brand, if anything.
3. Mobile Communication
Did you know that 60 percent of people will access the internet using a mobile device this year? This equates to over 200 million people. Having a mobile app for your website will greatly increase your appeal to this demographic. This is important for social media, since mobile users are encouraged to share information they come across with their networking sites.
4. Get Ahead of the Punch
Using some of the above tools, you will be able to figure out what content consumers like, and when they like to read it. You might find out that most people click on your links when you post them at 7pm, but unfortunately, you are usually having a family dinner then. Applications like Buffer can help you out and optimize your social media sites for consistent content distribution and exposure. You can cache updates ahead of time so as to link and inform your audience even as you eat or sleep. It can update to sites like Twitter, LinkedIn, and Facebook. It also gives you analytic information on how many people comment, click and more.
Do you agree with our list of the best social media tools? Let us know in the comments.