About 89% of marketers say that through social media you can generate more exposure for your business. Most businesses would agree that they could use the free advertising and networking benefits of social media, but then most would also say that they do not have the time to properly engage on networks such as Facebook, Twitter, Pinterest, and LinkedIn.
There is a lot that goes on in social media networks, from breaking news stories, to important conversations, as well as the many personal expressions from your potential clients. Did you know that almost 65% of people who report the news through traditional media will use social media such as Facebook and LinkedIn to complete research for their stories? The point is that without constant monitoring and management, you could miss out on an important lead or opportunity. This is where social media management tools come into play. Social media monitoring tools will also allow you to get more done in less time.