Most business understand that an important key to success is staying in touch with social media. Sites like Twitter, Facebook, Youtube and Tumblr have the potential to not only reach millions of potential consumers, but also keep them consistently engaged with your brand. Here are four of the best social media tools worth checking out.

1. Google Analytics

Google Analytics is an example of one of the best social media marketing tools for optimizing your engagement. It can tell you which social websites engaged users the most, letting you know which sites you should concentrate your efforts on. It might turn out, for example, that your brand has the strongest appeal on Twitter. It can also let you know your demographics, where people are sharing your articles, conversation rates from social networks, and more.

2. Listen In

Part of successfully engaging in social media involves understanding what users think is relevant. Some of the best social media monitoring tools would include Go Continue reading “Do You Know What You Consumers are Talking About? Four Social Media Tools Worth Checking Out”