These days there are too many social media to begin to count. While there is no need for more than a handful of social media websites, as long as there are those who strive to be internet hipsters or online entrepreneurs who think their sites are the best, there will continue to be more and more social media websites, as well as a new social media tool to manage them. All businesses realize that social media is not only useful to individuals who like to notify all of their friends about the headache they have had all day, social media is also valuable for businesses. In light of this, a social media tool can assist companies with managing their social media accounts.

Almost since the inception of the first social media site and social media tool, businesses have exploited the different sites as part of their online marketing campaigns; and in order to do that some would utilize some sort of social media, as well. Thus, every legitimate business has both Facebook and Twitter accounts, which, of course, is an easy inexpensive way for them to get their names out there and gain a following, even if it really is not that loyal. In addition to what are perhaps the two most popular social media websites, there are other social media popping up all the time. As a result, companies end up with several different social media accounts for their business. In order to manage efficiently each of their social media accounts, there is a need for social media tools for business, such as social media monitoring tools. As the name implies, a social media tool that allows monitoring of diverse social media accounts is a useful, time saving tool for companies who have made social media a part of their online marketing plans.

The availability of a social media tool for the purpose of managing several different social media accounts simultaneously has become essential for companies with any kind of online marketing agenda. As such, social media management tools and social media tracking tools provide social media managers with easy and efficient means through which to track, monitor, and manage several different social media from a single platform. A social media tool like that has become popular very quickly, and has, thus, become essential within a realm where change and increased speed walk hand in hand.